Digital Marketing Specialist (Paid Media)

Region:
Selby
Department:
Digital Marketing
Working hours:
40 Hours
Salary:
Dependant on experience Hours
Closing date:
30/06/2019

We are looking for a PPC (Pay Per Click) specialist to manage PPC campaigns for a portfolio of automotive clients. This is a largely self-managed position and therefore, PPC experience within an agency environment would be considered advantageous.

In this role, you should be well-versed in the principles of paid channels, search engine marketing (SEM) and specifically experienced with lead generation. You must possess at very least, Google Ads Search, Display and Mobile certifications, should also be highly analytical (and possess a GA IQ certification as a minimum). Knowledge of SEO tactics and channel attribution would be a distinct advantage

Your goal will be to ensure our online marketing efforts have the highest possible return on investment/ lead generation.

A digital marketing specialist is responsible for managing the digital marketing activities of their assigned clients. This includes arranging timely reporting and customer updates as well as maintaining and developing the company’s relationship with the clients.

We are looking for a highly self-motivated individual that will help build marketing strategies and contribute to growth of our business.

There is multi-channel role exposure; however, the specialist is expected to lead the development of PPC.

Main Duties:

  • Managing and implementing PPC strategies to maximise performance/ROI.
  • Supporting/collaborating with SEO specialists (where applicable)
  • Client relationship management.
  • Assisting account managers and sales in meetings and discussions where technical expertise is required.
  • Production of reports.
  • Contributing to the growth of the company’s capabilities and knowledge.
  • Contributing to proposal development.
  • Knowledge of devising and implementing SEO/CRO strategies would be an advantage, but not essential.
  • Knowledge of Social Media advertising would be an advantage, but not essential.

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